Tried and Tested Remarketing Tips

By definition, remarketing is a way of reaching out and re-engaging with past website visitors. Remarketing gives you a way to bring back the audience who is already familiar with your products. It was developed and has evolved with tools that will allow you to use comprehensive techniques. Because of this, several do’s and don’ts […]

FACEBOOK ATLAS: CHANGING THE GAME IN DIGITAL MARKETING WORLD

Originally acquired by Microsoft last 2007, Atlas was mainly used for measurement for tracking display ad efficacy. Indeed, it is a very useful tool for advertisers as it effectively measures ads and helps us make a better move when it comes to advertisement. That is probably why this device has caught the attention of one […]

Social Media Management Hacks That Boost 50% Productivity

Social media is everyone’s best friend which makes it a smart investment for entrepreneurs. An hour or two a day is all you need to make sure that your campaign is performing at its peak.   Check these tips on how you can make the most of your time in managing your social media platforms: […]

Social Media Survival Kit Every Marketer Should Have

  If you are planning to push your brand’s online visibility, you better start getting social.   Worldwide social media usage is growing rapidly making it an appealing platform to tap. As marketers, you should also know that like others out there, this marketing strategy  can affect your brand like a double-edged sword. Do it […]

What to do with Mobilegeddon?

  Last April, Google released a new algorithm specifically designed to give mobile-friendly websites a boost in its mobile search results. The change is said to bring a huge effect on websites, causing these to possibly drop in their rankings. It has also been penned many names, the most famous being ‘Mobilegeddon’.   So what […]

Best Ride For Big Brands: Adwords – PPC Marketing

The race in the market is getting stiffer every day and if you don’t drive fast and furiously on your     way to the top, you will soon find yourself wandering down the street. So, in this digital era, how else   can you reach greater audience and excel at “being found” online? The […]

How Not Knowing the Right Digital Agency Makes You a Rookie

Yes, we understand that you’ve worked your way to the top and this account hangs in the balance. Impressing your bosses and keeping your clients happy are what motivate you to look for long-term marketing plans that would rev up your game. Now that you are looking for alternatives, you know that you can’t forever […]

LinkedIn Marketing Strategies for Your Business

The social media craze has been around for less than a decade. Over that period, you’ll see how these digital channels were used to build good relationships between people and businesses across the globe. These social sites have been a distraction to many, but they have undeniably opened up opportunities to build positive brand awareness […]

7 Big Changes on Facebook that You Should Watch Out For

Last Wednesday, Facebook CEO Mark Zuckerberg rocked the Social Media world by announcing seven big changes that are coming to Facebook during the F8 conference. It has been creating buzz since it has been announced, and as soon as these changes are implemented, you will be surprised to know what those can give your business. […]

Why Search Marketing is Important to your brand?

Why Search Marketing is Important to your Brand? Facts to convince your boss (specially brands form the Philippines) about the importance of SEO and Search advertising Despite the impact of the Internet in today’s business, many Filipino marketers and advertisers are having a hard time convincing their bosses to dive in to search marketing, mainly […]