Quick Adwords Optimization Actions You Can Do Daily

  Devoting time analyzing and optimizing an AdWords account is of paramount importance and should be a priority without a second thought. But really, who has time for that? It is good to know that sometimes the best way to achieved improved performance is by simply doing something quick on a relatively daily basis rather […]

Programmatic Buying: Who Said It Was Easy?

  Today, when programmatic buying rise up to conversation between agencies and advertisers, it will not lead to the basic questions of “what” or  “why”, instead, they will dig deeper into the “when” and “how” it should be done. Based on those who braved it earlier in the game, the results brands can get from […]

How to Spot a Performance Marketing Agency That Will Truly Perform

  Reality check: You, especially if this “performance marketing” thing is new to you, implementing efforts through this channel by yourself is not a winning gamble. If you are the type of advertiser that thinks better than to try your luck, by this time you may already have a list of probable performance marketing agency […]

What to Do With 45 More Characters in AdWords Text Ads

Google AdWords has recently launched the expanded text ads to cater to the multiscreen world, meaning, you now have additional 45 characters to make your ads more appealing to the target audiences on SERPs. Gone are the days of the 25-35-35 rule. The new character count is 30-30-80 with two headlines of up to 30 characters […]

Tricky Parts in Generating Leads with Performance Marketing

Lead generation is the marketing process stimulating and capturing interest in a product or service often via digital channels including various performance marketing platforms for the purpose of supporting the business specifically the sale team’s pipeline. However, with the abundance of information online combined with the all new and improved digital and social techniques today, […]

Cross-Device Ad Targeting: Improving Brand Presence in the Online Customer Journey

Now, more than ever, online marketing has been a useful extension of the traditional marketplace. Customers interact with brands through various online channels such as the web, mobile applications, emails, and online communities consisting of individuals with varying degree of brand knowledge. With the continuous advancement of mobile gadgets combined with this, more and more […]

Organic Insights Worth Integrating to Your Paid Ads Efforts

After typing a query in the search engine you are using, SERPs (Search Engine Result Page) will show you two types of result: organic and paid. Organic results come naturally and closely match the search query based on relevance. These results appear under paid ads and the positions on the SERP will depend on how […]

Social Media Platforms Are Being More Than Social

Almost everyone is hooked to their favorite social media app. Social media connects people: friends, families, coworkers, new business opportunities, and new acquaintances who share similar interests from any place in the world. Marketers go out of their traditional way to try and get something from this opportunity and make the most out of the […]

Digital Revolution: Performance Marketing On the Rise

So what’s becoming of digital marketing? To say that digital marketing is evolving is an understatement. The industry has evolved to great extent that one thing is for sure:  if you don’t level up your strategies, your brand will get left behind. Just when you get used to a certain set of technologies, trends, and […]

Start Doing Some Email Marketing – Social Media Combo Now

Face it; your online audience is cross-channelled. They are present in almost every social media platforms that can influence them one way or another. Buying decisions based on information from a single medium is a thing of the past and therefore should be addressed by enhancing presence on where they are usually are – email […]