Influencer marketing, although not a new concept, has been a growing trend that businesses have adapted. Whether SMEs or corporate giants, brands have included influencer marketing into their marketing efforts. This type of marketing uses content creators to bring authentic engagement and to start conversations about their brand, products, and message. As the world gets […]
Nowadays, a lot of agencies and top brands suggests and use this as part of their digital campaign strategies. But what’s all the fuss about Programmatic Marketing anyway? How is it different from other platforms that already there? Programmatic Marketing 101 Basically, programmatic marketing is the use of technology to automate and optimize the ad […]