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Overview

Perfect Pads is a fast-growing brand of feminine pads in the Philippines.

Challenges

  • Introduce the brand to Filipina teens in the country.

  • Create a Facebook community where Perfect Pads can constantly communicate.

  • Develop a Facebook campaign that would keep their fans engaged with the brand.

Results

  • Because of Digitalmoz’ effective facebook management, a 738% increase in likes averaging a 24.6% daily additional likes were generated in just one month targeting their desired market.

  • Through effective Facebook campaign consists of strategic posting and contest creation, Perfect Pads’ Facebook fanpage was able to reach 28,848 people and gained 11,094 engagement in just one month.

  • With a solid Facebook page established by Digitalmoz, it is now easier for Perfect Pads to introduce their brands to teens from different parts of the Philippines.