SEO stands for search engine optimization. It’s still considered a “baby” industry having started mid-90’s but just gained momentum more than a decade later. In the Philippines, emerging practitioners are also increasing because of the demands by off-shore companies and the usage of the internet in the country.
SEO rationale is simple: for search engines to find and rank your site on top of the competition on a given search term or keywords. Sounds easy, right? Well, you can’t be too sure if you haven’t tried it. As a newbie in the SEO industry, read through this article to help you survive.
How to Rank you and your clients’ websites
1. Pick the Right Keyword (s)
The most important part of starting and SEO campaign is picking the right keyword. Check if your clients’ service area or location is a factor in getting clients. Like if you have a customer who owns a restaurant chain in Manila, you don’t want people from Cebu or other regions to see their website when they type for restaurant related keywords since people from other location cannot go and visit the restaurant in Manila on a regular basis.
Use tools such as Google Keyword Research Tool to analyze what are the best keywords for your site. Make sure that these keywords appear often in your post—you should skillfully integrate the keywords in your post at least five times; and as much as possible, make it look as natural. Be careful of using it too much because search engine spiders might suspect that its spam.
2. Build Quality Links to you or your Client’s websites
Adding internal links within your navigation in your site creates a chain of information that can be easily followed both by search engines and users. It is a simple yet effective way of increasing your traffic. Create links to your site to as many as possible to high quality websites because it boosts your backlinks . To have a stronger profile, link only to authority and trusted websites. Do not link your site to link farms as it have a negative impact in your rankings.
3. Build New, Unique and Exciting Content
It has been proven that search engines, especially Google, reward those website who has fresh and quality content. Make sure that the content that you provide in your site is accurate, distinctive and relevant. Make your posts as easily readable as possible and avoid ostentatious exposition. Make your topics interesting and interactive.
4. Maintain Blogs and Join your Community Niche
Having your own blog has great benefits. Not only you are letting people know your insights but also reminding them that you are there. Blog commenting and joining forums are the best ways to attract traffic to your site. It also helps you position yourself and join a community of practitioners in the same industry that has the same interest or client base that you have. It is also the most efficient venue to pick up and share knowledge.
5. Site Monitoring
Monitor regularly the traffic and conversion in your site using different tools; the best one so far is Google Analytics. This data will be helpful if you want to make changes in your site in the future. Allow enough time to test the changes to know if it is beneficial or not.
The SEO industry is booming, especially in Asia. Particularly, SEO services in the Philippines are at par with the biggest names in the world that is why, it is one of the top rising industries in the archipelago. Many international companies outsource their SEO needs to different Philippine-based SEO firms who give exceptional results.