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Tricky Parts in Generating Leads with Performance Marketing

Lead generation is the marketing process stimulating and capturing interest in a product or service often via digital channels including various performance marketing platforms for the purpose of supporting the business specifically the sale team’s pipeline. However, with the abundance of information online combined with the all new and improved digital and social techniques today, […]

Digital Revolution: Performance Marketing On the Rise

So what’s becoming of digital marketing? To say that digital marketing is evolving is an understatement. The industry has evolved to great extent that one thing is for sure:  if you don’t level up your strategies, your brand will get left behind. Just when you get used to a certain set of technologies, trends, and […]