The popularity of internet use does not only create pathways for many people to be interconnected with each other. When we talk about business, it is a powerful tool (internet) in promoting a brand, more so, if your business is considered as Small-Medium Enterprise (SME). Find out why.
The Potential of Internet as a Marketing Tool for SMEs
During the early years, SMEs have been using the internet only to research and exchange e-mails on a frequent basis. It is only recently that “start-ups” learn to use their websites to securely transact with clients.
A study made by IGI Global in 2011 reported that, 85% of SMEs in industrialized countries have websites, yet less than half are not seeing its potential because of lack of tools and techniques that are available to sustain their online marketing efforts.
As the internet evolved, the perception was also changed. At present, many small businesses heavily relies on the potential of the internet as an effective marketing tool. According to McKinsey Global Institute (MGI) SMEs that took advantage of the internet earned more than twice as large in their exports as compared to the income reported by others.
Quick Overview on Search Engine Optimization and Keywords
If you are a business owner, you might be wondering how to use the internet on your marketing strategy. Aside from social media management, one of the most effective strategies that you can employ is Search Engine Optimization (SEO).
SEO is the science of being found on the internet. If you want to succeed in your business objective, choosing the right “keywords” to optimize should be on the top of your priority.
Here’s an easy-to-understand guide for business owners who want to venture on search engine optimization using the power of keyword search terms.
Target the Right Keywords
Aside from considering a sustainable monthly number of searches, you also have to evaluate the relevant keywords for your website. Attaining a stable top-ranking for two-word or three-word specific search categories can be more realistic if you will add the geographic location of your business.
For example, if your website promotes a recreational venue, try to narrow down the search by including the geo location that you are targeting. You can try retreat house in Tagaytay or Tagaytay wedding venues.
Use the Right Tools
Since this is a highly technical procedure, you can seek help from Digitalmoz. Aside from Google keyword suggestion tool, agencies that offer internet marketing services are well-versed in utilizing other tools like Spyfu and Hubspot. These will help you select the best keywords that will surely fit the initial phase of your SEO campaign.
When choosing the right keywords from these tools, it is best to focus on terms with high search volume with medium to low competition so that, your website will have higher chances of ranking on the Google search engine.
Learn the keywords that your competitors are using
You can start by conducting a quick search on the website that you consider as your nearest competitor. Assess the terms that they use to have an idea of the relevant keywords that must be utilized for the SEO campaign. In that way, you can also validate if these keywords will generate a lot of traffic and inquiries when used.
If you are interested to get to know the keywords that are used by your competitors, Spyfu and Keyword Spy can help you do the job.
Make your website SEO-Friendly
An effective SEO campaign does not end in identifying the right targeted keywords that will generate traffic and sales to your site. You also have to make your site SEO-friendly.
Make sure that keywords are naturally placed on page title, description, headings and general content of your site. Of course, the keywords should be linked on a relevant landing page for a more effective sales conversion.
So, if you want to boost your online presence and build a good brand image on the early phase of your business, you can take advantage of search engine optimization. With the right keywords combined with the internet’s huge popularity, implementing this strategy is definitely worth a try.
- How Facebook’s Premium Video Ads Will Benefit Businesses - April 10, 2014
- Google launches Person Finder for Typhoon Yolanda aftermath - November 11, 2013
- A Small Business Guide to Email Marketing - October 3, 2013
- Setting up your First Facebook Ad: A guide for Small Businesses - September 12, 2013
- Empowering Change Through Social Media - August 27, 2013
- Basic Checklist for a Keyword-Optimized Business Website - July 31, 2013
- The Advantages of SEO Keyword Search for SMEs - July 24, 2013
- Business Growth 101: Understanding Organic Search Rankings in Mobile Devices - July 10, 2013
- Buhay Party-List tops 2013 Philippine elections with the help of DigitalMoz Sourcing Inc. - May 29, 2013
- The Impact of Online Reputation Management for Businesses in 2013 - February 1, 2013