Nowadays, a lot of agencies and top brands suggests and use this as part of their digital campaign strategies. But what’s all the fuss about Programmatic Marketing anyway? How is it different from other platforms that already there?
Programmatic Marketing 101
Basically, programmatic marketing is the use of technology to automate and optimize the ad buying process in real-time. It’s a way to target what types of audience you wish show your ads to. This can encompass segments across demographics such as age, gender, social standing, to geographic location and more.
Also, you need to use a software to automate the buying, placement, and optimisation of media inventory via bidding system. Automating the process means that it can be done in real time and doesn’t rely on the human touch, manual insertions and manual trading. Hassle free, right?
Programmatic media buying allows the brand to tailor specific messages and creatives to the right person, at the right time in the right context – using a relevant audience list. This routine delivers a more precise personalization of messaging and media, resulting in a more efficient targeted campaigns.
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Programmatic Media Buying is the future of online advertising with a far more accurate targeting, whatever suits your campaign goals. It’s efficient, more transparent, and cost effective.
In the past, it took advertisers and agencies lots of research to determine which publishers they should work with, not to mention the limited features and data that halt them in targeting their desired audience. Now, you’re working on a more modern playing field and Programmatic will only make things a lot easier for your brand.
So if your goal is to create awareness in a wider scope for your brand, then this avenue is worth a go.
- Why It’s Time To Go Programmatic - April 17, 2017
- Ad Block Dilemma: A Win-Lose Situation for Online Advertisers - February 16, 2017