Why Search Marketing is Important to your Brand?
Facts to convince your boss (specially brands form the Philippines) about the importance of SEO and Search advertising
Despite the impact of the Internet in today’s business, many Filipino marketers and advertisers are having a hard time convincing their bosses to dive in to search marketing, mainly because of the traditional orientation of some homegrown brands as well as the inadequate resources needed to do digital campaigns.
It is not uncommon to see sales and marketing plans lacking in digital promotions (particularly search) as they give more value on conventional way of marketing such as direct selling, sales promotions and traditional advertising.
But what are we truly missing when we forego new digital means such as search marketing? Below is a summary of these rich opportunities:
Search query is synonymous to user intent
Search marketing users are prospects that are very eager to learn and digest as much information about anything that interests them. A person that has a need is always easier to convince to buy than a person whose need is yet to be developed.
This statement is supported by a study done by Search Engine Journal that says “SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.”
Keyword advertising is the least intrusive form of advertising
The Filipino customers today are easily irritated by intrusive advertising messages that they are willing to pay premium just to get rid of. No wonder SPAM emails are less nowadays due to this transformation.
So how would you reach “Juan” and still show some respect and while becoming helpful?
The answer is obvious; give them RELEVANCE.
Search is a Performance Driver
According to BrightEdge data, organic search was the largest driver of traffic to websites across sectors studied, and the largest driver of revenue – even over paid search – in most sectors studied.
Search Refers Online Shoppers
In a study published by Interconnected World: Shopping and Personal Finance, 2012, “44% of online shoppers begin by using a search engine” while “61% of global Internet users research products online. “
This is also confirmed by the research done by Shop.org saying: “Search engine marketing, including SEO, is the most effective acquisition channel for 85 percent of retailers”.
Though these data are not in the Philippines alone, the number of online shops, sellers and buyers from our country are rising. Would you want your company brand website to be left and not found?
More Users are Trusting Organic Results
Google’s consistent algorithm updates are geared to making search results more relevant and trustworthy. This is being reciprocated by users’ confidence on organic listings, which contributes to high click-through-rates amongst pages within the top three in SERPs. According to Search Engine Journal, “79% of search engine users say they always/frequently click on the natural search results.”
Getting Help with Search Marketing in the Philippines
Our agency Digitalmoz.com is one of the pinoneer digital agencies based in the Philippines specializing on search marketing and social media community management. We have done various search campaigns for brands and SMEs worldwide and have helped various businesses align and integrate their traditional marketing efforts to digital. Please contact (02)801-1769 to schedule a consultation or email firstname.lastname@example.org
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