On-site SEO is important and one of the very foundation of search engine optimization. This is where you start your search engine marketing strategy since you control your website and can serve to your prospects what you want them to see about your business.
Though 75% of search experts believe that Search engine optimization is all about the links, we strongly think that on-site optimization should be ignored. Ideally, links can bring a lot of traffic to your website and improve rankings but it is your website content that make the difference. Bringing users to your website is conventional, convincing them to buy or trust your company is a totally different thing which some .
Here is some basic steps on how to optimize your website. The 5 basic steps that can make a big difference to your business:
- Title – SEO experts agree that the title is the most important factor of search engine optimization that you can do on-site as it describes to the users and web crawlers what your page is all about. Just make sure that you have a unique title for all of your web pages, it contains your target keyword and is related to your webpage content. Make sure that you limit it to 64-characters including spaces.
- Meta Description– Meta description supports the title tag and plays an important role of getting clicks because this small snippet of content helps the title to describe what your page is all about. Ideally, once a user reads your title tag they will then read your meta description and it will entice them enough to click to your page. Make sure that your meta description supports your title, contains keywords, has a short call-to action and to limit it up to 150 characters only including spaces. Otherwise, your description will be cut.
- Headers– Headers or heading tags were originally developed for better site hierarchy, but they can also be used for on-site optimization. Heading tags go from <h1> to <h6> and when keywords are applied to these tags they can increase your website rankings by helping users to read and break down your content per section.
- Sitemap – is a map of your site. There are two kinds – a static sitemap and an XML sitemap. The static sitemap is usually used by human surfers and is chart of your website, showing where pages are in relation to one another, as well as how the pages link to each other. On the other hand, an XML sitemap is used by Google’s web crawlers and is invisible to human users. Using an XML sitemap will ensure that web crawlers can access all of the web pages effectively and that none get missed.
- On-site links– These are the links through which surfers will navigate between different pages of your web site and may be embedded within the content, or by use of a navigation bar offering a menu of sections and pages of the web site. Internal links are used by web crawlers as the internal doorway to the rest of the web site – if you do not have a good internal linking structure, then the risk is some of your web site will not be indexed by the search engines and therefore you lose out on gaining ranking points. Due to post-panda update, Google tends to reduce the importance of links within the headers, sidebars and footers of your website. The best practice to implement to your website is to make sure that you have links pointing to your main pages within your content.
Keep these 5 tips in mind in managing your website. These simple changes if done right, can help your website be more successful. These 5 easy steps can contribute big to your online success. Talking to your SEO Philippines expert can help you boost your business online and save costs.
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