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Basic Checklist for a Keyword-Optimized Business Website

So you spent a large sum of money on web designs to improve your website’s appearance hoping this will help draw in more visitors and increase your chances of showing up on search engine results. But still,  your site’s number of  visitors  is the same and you are nowhere to be found on search results. Then your  website is probably not keyword-optimized!

 As defined in Wordstream, SEO keywords are the words in your site that enable users to find your website when they use search engines such as Google.  So it’s very important to start with choosing the keywords to optimize for just to be sure that you’re on the right track.

Assuming you’re done researching the right keywords for your website, here are the steps that you may follow in making your business website keyword-optimized:


Keywords in URL

Adding keywords in URLs is often overlooked when creating a website but yes, even URLs need to contain keywords as well. This also helps in making your website be crawled by search engines easily.

Aside from the SEO benefits, keep in mind that most users find descriptive and readable URLs more trustworthy. So when putting keywords in your site’s URL, try to keep it concise and  readable. Using  hyphens also makes it look neater and search engine-friendly.

Keywords in Title Tags

When a user makes a search, the title tags are the ones that show up in search results and on the browser window. Because it’s the first thing that users see when they search, you have to let them know that your website is what they’re looking for by adding keywords on title tags.

To make the most out of the title tags, make sure that it only contains 65-70 characters or less. Include related keywords or those that best  describe the page you’re optimizing the title of.  Keep in mind that one of the reasons why you’re optimizing the title tags is to avoid duplication, so come up with a unique title for each page and still make them appealing so that users will click on it.


Keywords in headings (<H1>, <H2>, etc. tags)

 Heading tags can definitely give you more than just providing an outline in your page. Search engines also give special attention to the heading because these are expected to be created to give hints about the page’s main topic.

Even with headings, you have to make sure that keywords are included naturally. They should still be logical and should not be over stuffed with keywords. The H1 tag should say something about your most important topic while the other H# tags are for subtopics.

Below is an example of what various heading tags can look like:

<H1>This is a heading</H1>
<H2>This is subheading </H2>
<H3>This is a lower subheading</H3>


Keywords in the Body Text

 After putting keywords in the URLs, Meta Titles and headings, the body text should of course contain keywords too. According to Moz , when writing the body text for a typical page, it should contain 2-3 keywords. While pages with more copy should have 4-5 keywords in the body text.

Given all the formats you need to follow, the quality of the content still matters more than keyword density, so create contents that are unique, relevant and informative,  include keywords in your contents as natural as possible. Never sacrifice the quality of your content just to include more keywords. As the saying in SEO goes, “write for the people, not for the search engines”

Other guidelines can be found in this blog.


Keywords in Image Name and Alt Attributes

A website that contains colorful images is definitely a plus for users browsing through it but pictures are not just for aesthetic purposes, they also have some SEO benefits that can be taken advantage of only when they are optimized.

Have you tried searching for a particular image and ended up on the website hosting it? People love pictures and more often than not, there are a lot of them searching for images alone. So it is just appropriate for the images in your website to be optimized with keywords as well.

When optimizing images,  start with giving  them descriptive, logical and readable names. After that, proceed to the Alt tags. Alt tags tell users what the image is all about in case the picture can’t be seen. So write sentences that will best describe your images using some keywords.

Search engines also look at the position of the image in your website. Make sure that the keyword-optimized image is placed somewhere near keyword-optimized paragraph and header tags, this will increases the chances of your images showing up in an image search.

A keyword-optimized website can definitely take you far in achieving your business goals through internet visibility. So  make sure to follow the checklist given above or better yet,  let the SEO professionals  take care of everything for you.



About MiLi

Melissa heads her enthusiastic online media specialist team in Digitalmoz. With major accounts under her belt, she has developed a firm grasp on how the business works and how her clients can befriend Google. Local, organic, social media – name it.