Internet marketing is a new concept for many Filipinos. Many perceive that this marketing platform is just the utilization of Facebook, Twitter and other social media accounts, thus, easy to practice. However, the truth is, it takes months and countless hours to get everything settled because there are lots of things to know and to be done and using social media accounts is only a slice of a bigger picture.
If you are new to the business, chances are, you might get overwhelmed. But the key in making everything work is to stay focus and do everything one step at a time. Before you know it, you will become an expert Internet marketer in the Philippines.
This article will give you a brief background about what is Internet marketing and its basic précis.
Know Who Your Target Audience Is
Basically, Internet marketing (or online marketing) is “a way to market your products or services on the Internet.” For your product or service to progress, you need to have an Internet marketing strategy; especially if your business is greatly dependent on the Web. The real power of Digital marketing can be harnessed together with research, goals, analy
Although it is a competitive domain, one way of making sure that your message or product gets online presence is through identifying your target audience.
Before creating your website, you have to identify first the particular market segment your business will cater to. Conduct a case study as to how much they earn, lifestyle, personality traits and age bracket. More than that, you should also be able to determine their problems so that you can offer a convenient solution. In short, know their demographics and their psychographics as well. This way, your business’ survival can somehow be assumed. You also have to make sure that your piece of usual information should be found through search engine optimization and other forms of Digital marketing.
Make an Ad Copy Targeting Your Customer
One of the rules in Internet marketing is making a web copy that is creative and direct to your audience. The main goal of doing this is to entice your audience and weed out the rest. Your ad copy should state that you are here to offer a solution to their problems. It should also focus on the services so that your audience will know what your edge is.
Write “Moving” Content
When you’ve already identified who your target audience is and already made an ad copy for them, it’s about time to make a content that is positive and “moving” enough to generate responses from them. Make a content that emphasizes your solutions (your product or service). The ultimate goal of Internet marketing in the Philippines is to generate income (as is around the world) and what better way to do it than to generate valuable content for your audience so that they will know you and your products or services; thus establishing trust in the long run.
Additional Tip: One way of establishing this trust is by encouraging them to sign up to a newsletter from your site. This process will surely build your audience making your product or services more market friendly, your brand to achieve prominence, your business to earn a lot and you becoming a successful business owner- the domino effect.
Have Face Time with Your Audience
Now that you know who your target audience is, it’s about time that you have “intimate moment” with them. Do this by researching which websites they frequent and build a marketing campaign that will target them. You can also get involved in discussion forum sites that are related to your niche.
Additionally, you can always connect to them through different social media and update them the latest offerings of your site.
These are just the basic steps that you have to do to begin your Internet marketing career in the Philippines. Don’t assume that it’s as easy as A-B-C because in the online world, it takes a long time before you build your reputation and integrity. Just always be focused and know your goals.