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Cross-Device Ad Targeting: Improving Brand Presence in the Online Customer Journey

Now, more than ever, online marketing has been a useful extension of the traditional marketplace. Customers interact with brands through various online channels such as the web, mobile applications, emails, and online communities consisting of individuals with varying degree of brand knowledge. With the continuous advancement of mobile gadgets combined with this, more and more […]

Organic Insights Worth Integrating to Your Paid Ads Efforts

After typing a query in the search engine you are using, SERPs (Search Engine Result Page) will show you two types of result: organic and paid. Organic results come naturally and closely match the search query based on relevance. These results appear under paid ads and the positions on the SERP will depend on how […]

Social Media Platforms Are Being More Than Social

Almost everyone is hooked to their favorite social media app. Social media connects people: friends, families, coworkers, new business opportunities, and new acquaintances who share similar interests from any place in the world. Marketers go out of their traditional way to try and get something from this opportunity and make the most out of the […]

Digital Revolution: Performance Marketing On the Rise

So what’s becoming of digital marketing? To say that digital marketing is evolving is an understatement. The industry has evolved to great extent that one thing is for sure:  if you don’t level up your strategies, your brand will get left behind. Just when you get used to a certain set of technologies, trends, and […]

Start Doing Some Email Marketing – Social Media Combo Now

Face it; your online audience is cross-channelled. They are present in almost every social media platforms that can influence them one way or another. Buying decisions based on information from a single medium is a thing of the past and therefore should be addressed by enhancing presence on where they are usually are – email […]

Relationship Advice: Client Retention Tips 2016

How do you know if your business is doing good aside from basing on sales? You have to track the client retention rate – how long do customers stay and what’s their satisfaction rate. Client retention is as important as acquiring new clients. It’s much better to brag about a 10-year client than a couple […]

Website Traffic: The Traffic You Don’t Want to Stop

Road traffic on the streets and the foot traffic inside the malls will most likely hurt your head exponentially during this holiday season. Then there is website traffic, the only traffic that you would want to attract:   Direct Traffic This kind of traffic comes from people who already know your brand. They either typed […]

Online Marketing Trends 2016: May The Digital Force Be With You

Marketing is already fast evolving, what more if it’s integrated with digital? Expect endless and continuous development, more enhanced strategies to better reach and penetrate the market. Marketers have to keep up with every updates to ensure their stability and never lose sight of opportunities in the tight competition. We’ve seen the content marketing and […]

Traditional Versus Digital: Should Brands Really Need to Choose?

The touch of technology on today’s business world is becoming more apparent. Most of the brands are going digital, but should you follow the trend and change your marketing campaign based on this? Traditional marketers, worry no more. Digital marketing should be regarded as a complementary effort to the existing marketing strategies you are used […]

Social Media Marketing: Lead the Charge in 2016

Year 2015 is about to end, and fortunately, another new year is set to begin. Another beginning to try fresh strategies and overcome challenges. Sounds exciting for digital marketers, right? It’s always fun to flex your brain cells and think of many ways to make your campaign stand out from the rest. What does the […]