Google is not the only internet marketing platform that has algorithm because Facebook too has its own formula of presenting information to its audience.
While black and white animals take over the jungle of Search Engine Optimization (SEO) for quality and white-hat practices, Mark Zuckerberg’s social media site have Edgerank to determine the information that will appear on a user’s newsfeed.
Although this has no impact for Facebook users who are exercising the site for personal usage, business pages’ visibility are actually affected.
Without the Edgerank, Facebook users’ feeds will be bombarded with updates from business pages which will result to irritating spam. Just imagine getting status updates from all 100 pages all in one day.
According to GetPostRocket.com, there are three important elements that determine your brand’s visibility in Facebook.
Affinity – This measures the relationship between you as the business and your audience or the people who liked your page. This element is one-way interaction which means that if you are frequently in contact with your best friend, there is a great chance that his stories will appear in your newsfeed. Remember that the closer the relationship the more Facebook gives you higher points.
Weight – Posts that are being shared liked and have multiple comments are most likely to trend on newsfeeds. Facebook gives different weight and different points particularly in pictures, links and plain text updates respectively.
Time Decay – Like regular news, post also ages and will not be seen relevant to the newsfeed as time goes by. On the other hand, fans who logins to Facebook less frequent, let’s say once a week, stories few days ago may still appear on his or her newsfeed.
And with all other external factors, there is only 16% of chance that your fans will see your posts on average.
How to utilize Edgerank
Due to the fact that not all of your fans go to your page to view more information, it’s important to get them interested with your brand. On the other hand, Facebook has its own tips on how you can improve your page’s Edgerank.
Since users consume 40% of their time in reading newsfeeds, you need to make sure that your post will be part of it, if not the top news. The social media shares that successful post contains the following:
Short – Posts between 100 and 250 characters get about 60% more likes, comments and shares.
Visual – Photo albums, pictures, and videos get 180%, 120%, and 100% more engagement respectively.
Optimized – Page Insights help you learn things such as what times people engage most with your content so you can post during those hours.
In addition, never hesitate to invite people to like your page such as your buddies, family and colleagues especially those people who are interested with your brand’s niche.
Also remember to post updates that are relevant to your business industry which has direct impact to your fans. Above all, make sure that your page is worth liking for.
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