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Setting up your First Facebook Ad: A guide for Small Businesses

You’ve had your Facebook Page for some time now, but it seems like your page’s only fans are your family and friends.  Then, you’re contemplating if having a Facebook Page actually helps you increase your sales, let alone create awareness for your small business.

 Actually, Facebook Page really works. Really! It just takes time, strategy and money, of course, to work out your Facebook success. How? You need to have a strategy (and that ought to be a good one) in order to lure as many into liking your Facebook Page. Although creating quality posts is good because it is more likely that those who’ll like your page will engage on the activity you’ll have, boosting your page through Facebook Ads is better as it is the fastest way to tap your desired market in Facebook.

In this article, we’ll give you some steps to help you start off your first Facebook Ad.


Different types of ads

There are two types of ads in Facebook. Page Promotion and Post Promotion. Page Promotion from the word itself is where you can promote your page. Ads of these kinds appear on the right column of Facebook.


Sample of Page Ad

Sample of Page Ad

On the other hand, Post Promotion is where you promote a specific post on your page. It appears on the News Feed of your fans and their friends or on your targeted people’s feed which is based on their interest and other criteria we’ll mention below.

A Post Promotion Ad or Sponsored Story looks like this. It appears on your community’s News Feed and their friends

A Post Promotion Ad or Sponsored Story looks like this. It appears on your community’s News Feed and their friends

Choosing your audience

You can set the interest, location, age, gender, status, language, education and the workplace of your desired market. It is up to you whether to narrow down your audience to the specifics or capture a wider market by being lenient on the characteristics you’ll set.

Among others, you can set the interests, location, age and gender of the audience you want to tap and Facebook will give you the actual number of people you can target accordingly

Setting a budget for your campaign

Once you’re satisfied with your audience, you can now go over to “Campaign, Pricing and Schedule” row—it is right below the “Create Audience” row. This is where you set the currency you’ll use to pay for the campaign and the amount you’re willing to shell out for it. You can choose to pay daily or pay at once. If you opt for the earlier, Facebook will work on the budget you’ll set on a daily basis. If you prefer the latter, Facebook will distribute your budget on the whole duration of the campaign.

Ads Optimization Options

There are another two options waiting for you to optimize your ad—optimize for clicks or for impression. Now, those are jargon terms but both are self-explained. If you want to make sure that your desired audience engage with your ad or post, choose optimize for clicks. Facebook will only charge you if someone clicks on your ad with this option. On the other hand, if you only want awareness for your ad, then optimize for impression is for you. With this option, Facebook will charge you for every 1000 people who have seen your ad.

Using the self-serve tool ad of Facebook is quite easy. You don’t really have to be a tech- junkie to perform it successfully. Just be aware of the fast changing rules and regulations of Facebook , and maneuver yours to achieve the goal of your campaign. That, or hire someone to manage your Facebook Ad campaign. With that said and done, you can now focus on your small business operation.


About MiLi

Melissa heads her enthusiastic online media specialist team in Digitalmoz. With major accounts under her belt, she has developed a firm grasp on how the business works and how her clients can befriend Google. Local, organic, social media – name it.