In two weeks, we are going to launch the YouTube channel of one of our client—the Center for musculoskeletal Science- Asia. Suffice to say that they are not our first client to have channel on the most popular video sharing site in the world.
But with countless videos uploaded on YouTube almost every minute, the challenge for us–especially those who are new in SEO—is how to make our videos rank in YouTube and in Google. The key in doing this is to think and know your target audience—their language, wants and needs.
It is important that your video should rank in search engines; but more than that, it should also build visibility and following (audience) to a big niche that is interested in what you have to offer. Here are seven tips in optimizing your video.
It’s Still About Content
Like I said, think about your audience, your niche. Make sure that the videos that you upload on YouTube are relevant, rich in content and informative. More so, selling should not be your priority (because Google knows when your content is crappy or not); do that when you have already established an audience.
In a nutshell, your videos should be fun, short, memorable and makes an impression to the viewer.
Don’t Forget Your Titles Dear
Titles are the first text that the viewer sees so make sure that it is catchy and at the same time, contain keywords or phrases that are related to your niche. In a SEO perspective, try to incorporate your keywords or phrases in the title. But always make it look natural.
Tag Your Videos
This step is more technical as it involves keyword research. Find out what are the keywords that your audience is searching for to find in your service or brand and put it in your tags. Use simple and understandable keywords for your tags. Also, name your video file with these keywords or title.
This is one of the most important parts of a video and an opportunity for a SEO specialist to connect with the viewers. In describing your video, use relevant keywords and include a keyword-rich description of the video so that it will be easier for search engines to index it.
Use the Power of Linking
Having your own YouTube channel is a great way to link with other relevant contents on your blog. When uploading a video in YouTube or Vimeo, provide linkbacks to other landing pages or articles that might be useful to the viewer.
Consider the Length of the Video
As much as possible, keep your video short and concise so that the viewers will not lose their interest—five minutes tops! If you think that your video will be long, try to break it down into smaller pieces and tag accordingly to make it more appealing to the audience. This does not only make viewing a pleasurable experience but multiple videos also make for better optimization.
Share, Share, Share
Let’s admit it, even a small part of us wants to be YouTube superstar—and brands want to be like that too. And thank god for the incorporation of social media buttons and RSS feed on YouTube, sharing your videos to your friends to become viral is just one click away. This way, there are chances that it will be continually be shared and thus, will send social signals to search engines.
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