It is true that search engine optimization (SEO) thrives in effective link building strategies and quality content. But, as updates and developments are inevitable in this industry, image optimization is one factor that SEO practitioners are looking into to make a holistic SEO campaign for their clients today.
It is important in this industry to take advantage of short and long term techniques that carry out positive results as quickly as possible—and one of those techniques is image optimization.
This article contains simple yet comprehensive guide for SEO practitioners on how to optimize their images.
Acquire Images from Trustworthy Sources
Let’s admit it; an article with just plain text is boring; that is why, as much as possible, we add photos. But in the case of SEO, images should not only be downloaded from Google—you have to find images that are related to your post from trustworthy sites.
Simply downloading images from Google when you type in a keyword is the same as putting your online reputation at risk because doing such may put you in violation of Internet copyright protocols. These protocols are generally assigned to artists and unless they choose to release some of the rights under the Creative Commons license, you cannot just put their images in your posts. If get caught with unlicensed image on your site, the artist has the right to ask you to bring it down and if you don’t comply, he can seek legal actions.
When sourcing for images on the Internet, these are your options:
- Pay for images or in case your SEO Company has its in-house graphic artist, make your original photos.
- Utilize images to which the original creators have released some rights.
If you prefer the second option, you can go to different photo sites like Flickr.com (most of their images have been released for used under the “Creative Commons” license) and look for the proper image, just make sure that you put the proper attribution for the artist.
Fix Your Images Before Uploading it to Your Site
Once you have found the proper image for your post, it is important that you fix it first before uploading it to your site—this includes resizing and/or minor editing.
Emphasis should be put on the size though, because it greatly affects the download time of your site. Here’s a more detailed explanation: When you download an image and just control the size by modifying its height and width (their image source code), the original and bigger file is still somewhere on your server taking up space which makes it burdensome for the visitor’s browser to load.
If your images are set up this way, larger files are displayed first, reads the code of what size it should be, then resize the picture depending on your reader’s browser. Imagine all the efforts just to download an image where you can simply fix the size before you upload it.
FYI, Google said that it rewards fast-loading sites so you might want to fix your photos first.
Save Images Using Your Keywords
After editing your image, name it after your target keyword because it can still boost your SEO efforts, no matter how miniscule it may be.
For example, you’ve downloaded a file named jdmka566w00098.jpg, rename it to plastic-surgeon-philippines.jpg so that it will be easier for the crawlers to read it. But other than that, it will be easier for you as a webmaster to look for specific images.
Caption Your Images
Last but not the least, don’t forget to caption your images. Even though there is no correlation between photo caption and its effects on your SEO rankings, this will still add value to your article because people tend to look at the image rather than read through the whole article.
Your caption should emphasize a point or when you can do it, insert your target keywords. Don’t forget to put call to action verbs on your caption to keep the readers glued to your point. Lastly, don’t let this tiny space go to waste. In a short sentence, be direct to the point and give the information what your readers are looking for.
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