Need help on digital? Send us an email at

Social Media Etiquette for Politicians and Filipino Netizens

Sixty–eight days from now and the Philippines will replace (or retain) its Senators and Party List representatives. Although majority of the candidates still goes with the traditional political soiree in every region in the country, there are those who have taken advantage of social media to reach the more tech-savvy Filipino voters.

But we all know that media, especially the Internet is a powerful tool because it’s very efficient and fast that one misspelled word can cause you to become the laughing stock of Twitter-verse or a wrong pronunciation of a province’s name caught on video can easily become viral on Youtube.

Politicians have political advisers and commonly, they always tell their boss the right words to say, tweet or post so that they will look good in the eyes of their constituents. But sometimes, there are those who forget that they are on the web and go overboard with their tweets, posts or photos.

Just a reminder to all politicians and netizens, social media has etiquette too, you know.

Pay Attention to the Purpose, and in some case, Your Name

Whether your Twitter handle or Facebook page is handled by an administrator or personally by the candidates, their posts make a difference. Since it’s the election season already, most candidates do not have time to update their social media accounts that’s why they have their staff do it for them. The norm in such scenario is to put discretion below just like in Chiz Escudero’s Facebook Page.

More so, if they have personal and public accounts and you want to ask them for help, you should contact their business account and please, be patient with their reply. Remember, they are receiving thousands of emails every day.

Lifted form Francis Escuderos' Facebook Page

Lifted form Francis Escuderos’ Facebook Page

Consider Your Tone

Outright bragging, humble-bragging, constant complaining and rhetorical questions never go well with readers. Since readers cannot really discern your tone online, it is always better to be straight to the point and if you are opinionated towards a certain person or organization and Twitter is the only way that you rant, people will always associate you with this tone; and this will not gain any voters or sympathy. Take for example Mrs. Villar’s recent mishap where she seemed to underestimate Filipino nurses. Tongues got wagging and in few days, she will issue a statement to clear her name. This is a serious case of a “tone that went out of proportion”.

Image from Google

Image from Google

Don’t Demand People to Follow You Back or Add You

Demanding people to follow you back on Twitter is a sure sign of desperation and you don’t want that. Remember, the Philippines is a democratic country and they have the right who follow or not. Constant plugs for a follow back or like feels calculated and fake online. Follow, add or repin someone or something because you want to, not because you expect something in return.

Keep Your Political Rants To Yourself

Expect that in the next two months, Filipino netizens will use social media to express their “passionate postings” against a candidate or a Party List. This is a good way to exercise freedom of expression but there are still people who do not want to hear about it and the worst that can happen is that, you will lose followers and you will be in hot water.

Image from Twitter.

Image from Twitter.

Take for example the case of Buhay Party List where as early as March , have been tagged on this heated argument between anti and pro RH law. This might have been a good exposure for Buhay Party List if it were a good conversation and who knows, this argument could go viral. Now, there will be two effect for Buhay, either gain or lose followers.