We’ve told you before that your website needs to be mobile-friendly. And we won’t get tired telling you that, especially that we have enough evidence to back up this thought.
The statistics gathered during last week’s Cyber Monday pointed out to one thing: a significant part of total Online purchase had been made through smartphones and tablets. Many consumers have relied on their mobile devices as shopping buddies. Some of them surfed using their phones for sales and special discounts, some did competitive price check on different e-commerce sites such as Amazon and E-bay, and others looked up reviews and consumer ratings for the product they want to buy.
If you have your business sense intact and working, you will automatically realize how important this finding is for you and your business.
More than just being found Online, the consumer now demands web visibility for mobile surfing.
3 Tips for Mobile SEO
Perhaps you’ve heard about Mobile SEO. In a nutshell, Mobile SEO is the use of techniques and strategies aimed to make your website rank for mobile search queries.
Develop Mobile-search friendly sites
The first thing you need to know about Mobile SEO is that mobile search results can be device-specific. Mobile search engines use different algorithms than that of computer search engines, and will therefore rank web pages differently. For instance, Google uses Googlebot-Mobile to detect which kind of mobile device a person is using, and then provides results which are compatible to that specific device.
During Cyber Monday, it was found that iPad and iPhone generated more mobile traffic than any other tablet or smartphone. iPad reached 90.5% tablet traffic, while iPhone followed at 6.9%. If you’re starting your Mobile SEO just now, you might want to start by making (or revamping) an iOS-ready website.
But of course, it won’t be advisable to ignore Android-enabled smartphones as well. It will be best to make sure that your website can be crawled through by any mobile search engines and user agents.
Developing a site specific for mobile search is among the top techniques for mobile web strategy. Instead of just scaling down your website to fit small screens, you can also opt to completely develop a different version of your site that caters only to mobile surfers. For best user experience, it is more advisable to use vertical menus in your mobile sites so as to facilitate easier web navigation.
Use short tail keywords
Mobile users would opt for convenience. They tend to enter shorter, direct-to-the point keywords when browsing through their smartphones and tablets. This means that to make your Mobile SEO work, you need to optimize your site for shorter keywords.
Another thing about mobile search: search results are supplied depending on the user’s geographic location. Even without entering their location, search engines will definitely provide results which are nearer to the mobile surfer’s present location.
If you want to have optimum Mobile SEO results, the best thing to do is submit your website to Google Places and Google Sitemaps (BETA).
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