Blogging is one of the most underutilized medium for businesses. According to studies, only 35% of 500 companies maintain blogs whilst for small to midsized business, the statistics is just slightly higher than that number. Here are Digitalmoz’ six reasons why business of all sizes should make blogging the center of their social media and content marketing efforts.
Blogging is one of the best ways to introduce fresh content to your readers. Be the first to dish out the information on your company’s latest campaigns or just about anything that’s new. A steady flow of fresh content is what keeping visitors coming back to your site. Another, search engines love fresh content.
Search Engine Optimization (SEO)
Blogs are great for searches because they facilitate a company to rank for a much higher number of keywords. It is also a good source of diverse and high-quality links. This has been a trend in SEO in the Philippines– blogs with quality and highly valuable content that are actually being indexed fast by the search engines.
Blogs are most likely to be shared in social media channels than the standard website content. It is highly advisable to host your blog on your company’s domain because the benefits of all that link and social signal authority will accumulate to your corporate website.
Creating more offers and writing more articles give way for more opportunities to rank in search engines. Blogging is the most practical and helpful way to expand your website content. According to a HubSpot research, businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages.
Blogs give you the flexibility with your content. Posts can be short or text-heavy. You can also embed YouTube videos, infographic from Pinterest or even your presentation from SlideShare. Unlike social venues that impose limits on lengths, format or type of content, blogs give you the freedom to be creative as possible.
Security and Ownership
Having your own blog gives you the authority to own the content, control the platform and decide on how you want your site to look. This is one of the biggest advantages of having a blog rather than joining in social media channels. Having Facebook or Twitter only, will make you give up a significant amount of information. Another thing, these social networking sites are very finicky—always changing their layout, hard to retrieve old tweets and smaller social networks tend to disappear entirely. There is no security in social networking sites.
Incorporation with other tactics
Integration of a blog with your websites creates a more dynamic relationship with your target market. Another study reveals that companies with blogs have a 79% more Twitter followers compared to business without blogs. The percentage for small businesses that blog is 102%.
With the benefits listed above, many businesses are still apprehensive to maintain a blog. The truth is, maintaining a blog also requires an investment and full maintenance. But, compared to other marketing techniques, a small business’ investment to hire a SEO company will still be worth it in the long run.
Think of this as an example: the typical cost to setup a blog is less than $3,000; its average monthly maintenance cost is approximately another $3,000 which yields to $36,000 a year whereas the average cost to exhibit in a trade fair is around $25,000. Between the two, blogging is the no-brainer answer.
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